CLIENT
The Stage
STUDIO
Cog Design
DELIVERED
Brand Identity System, Website Design, Digital Communications
Get Into Theatre acts as a central hub for careers, training opportunities and advice across the UK theatre industry. The challenge was to create a brand that felt as energetic and accessible as the industry itself. One that could speak equally to young people discovering theatre for the first time and to those already on their way in.
Setting the stage
Working freelance for Cog Design, I led the project from concept through to delivery. Inspired by backstage environments and stagecraft, the identity brought together colourful spike tape graphics, bold directional devices and a dynamic logo form that reinforced themes of discovery and direction. The result was a playful, recognisable identity that captured the creative energy of theatre while making career exploration feel genuinely achievable.
Alongside the identity, the website was redesigned around an interactive questionnaire, helping users quickly discover relevant career paths and opportunities in a way that balanced personality with ease of use.
