CLIENT
International Olympic Committee (IOC)
STUDIO
Playing Field
DELIVERED
Campaign Identity System, Motion & Storyboarding, Activation & Educational Assets
Make the right decision
Believe in Sport needed to communicate complex, sensitive subject matter across multiple languages and audiences, without losing clarity or impact.
Working within Olympic brand guidelines, we developed a deliberately restrained visual language: a black and white system that stood apart from the saturated world of sports communications. Selective use of the Olympic colour palette created moments of emphasis, while expressive athlete imagery and handwritten mark-making introduced a more human, activist tone.
Alongside the campaign identity, I led the creative development of audience-specific animated explainers – from storyboarding and illustrator commissioning, through to animation briefing and voiceover production. Ambassador toolkits, educational resources and activation assets were produced to support year-round engagement across National Olympic Committees and International Federations.
The result was a scalable, internationally adaptable system that balanced Olympic credibility with genuine accessibility.
